INDUSTRY INSIGHTS

Maximize Event Success with a Certified Meeting Planner

Why Your Organization Needs a Certified Meeting Planner If you’ve been in the event planning industry for any length of time, you’ve likely heard this story before: an organization delegates the responsibility of planning a major conference or event to their...

Creative Ways to Incorporate Branding into Your Event

When it comes to organizing a corporate event, branding is one of the most critical elements. However, branding isn't just about putting your logo on a few signs and calling it a day. It’s about weaving your brand's identity into the fabric of the entire...

5 Creative Ways to Boost Engagement during Presentations

As seasoned event planners, we’ve seen it all: the riveting keynotes with everyone on the edge of their seats and the snooze-worthy sessions where attendees are mostly on their phones. The difference between the two often comes down to how well we, as planners, set...

How to Conduct a Successful Site Visit for Corporate Events

As a corporate event planner, one of the most crucial steps in ensuring the success of our clients’ event(s) are conducting a thorough site visit of potential properties. Whether we’re organizing a conference, trade show, or a high-profile meeting, a site visit is our...

Elevate Your Event: The Power of Color in Event Design

When it comes to event planning, one of the most impactful yet often overlooked elements is color. Often, clients struggle with either being overwhelmed by all the options for their event colors or feeling limited to their brand colors. That is where ASPIRE is here to...